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Do Paid Keyword Ads Jeopardize Organic Search Rankings?

Fri, 02 Mar 2007 17:15:00 -0400

I heard about this from Dan Kimball at ModernBill. Bill Slawski has two interesting posts on Search Engine Land and SEO by the Sea about a just-granted Microsoft patent ("Systems and Methods for Removing Duplicate Search Engine Results").

The patented technology aims to "efficiently locate desired information.... by] removing unnecessary multiple references to a common resource such as redundant URLs as another listed URL". Consequently, any given page of search results would contain a greater number of unique URLs than would otherwise occur without filtering. Bill says this implies the possibility of removing organic search results from pages that already contain paid listings.

Two Search Engine Land readers reported that they've already seen organic rankings drop as a result of buying keyword ads from Yahoo! and Google, respectively. While search engines are understandably eager to maximize keyword ad revenue, Bill says the ideal situation for advertisers is to have a paid result, an organic result AND a Google Onebox result all on the same page.

This reminds me of Business 2.0's "Perfect Online Ad" article, in which Usama Fayyad, the NASA rocket scientist turned Yahoo! researcher, says paid search alone is much, much less effective than multiple forms of exposure. (He was making the case for non-search ads, though, seeing as 95% of our online time is spent on non-search activities.)

In any case, I did a quick Google search for web hosting and found that there's no overlap at all between the paid ads and organic listings on the first page. Even more interestingly, GoDaddy has the #2 Adwords bid (which puts it at the top of page 1), but a #11 organic ranking (top of page 2). HostGator, on the other hand, has a lower bid that puts its ad on page 2 - but its organic ranking is #9 (bottom of page 1). Coincidence? Or filtering? What do you think?

SolutionBase: Block unwanted network access with PacketFence

Dec 10, 2007 1:45 PM PST
PacketFence does, via open source, what many applications
costing hundreds to thousands of dollars do. Jack Wallen explains what makes this system a fully viable solution for a variety of situations.

Step 3 - Do a Traceroute to Your Domain

Where are the Hosting Social Networks?

Tue, 06 May 2008 09:27:41 +0000
How come the web hosting world doesn’t have more Online networks where we can meet and greet each other?  Here is another question from well, the best podcast audience ever.  Speaking of groups of people who gather in one place, Mark asks:
“How come there hasn’t been a web hosting social network yet?  Something like ...]

To learn more, please visit: www.eleven2.com.

September 2004

Mon, 15 Sep 2003 14:20:56 -0400

Table of Contents Turning Points Automation Discount Dedicated Exodus Boom and Bust Site Builders

Ix web hosting review after 12 months hosted

Sun, 02 Mar 2008 08:10:13 +0000
Over the 12 months hosted with ixwebhosting, it had been really great! I have to say that the ix web hosting server uptime is good and the server is much realiable as well. This ix web hosting review site is being monitored 24/7 and every 5 minutes for server downtime or any websites problems. So ...]

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